Resume

Professional Experience

Bachelor of Science

Communications & Rhetorical Studies

Sociology

May 2019 Graduation

Produce new content every month regarding area-based food trends, health, fitness garnering 75,000 page views

Social Media Strategist

Serve as social and digital media point person for TLC hit shows
including 'Say Yes to the Dress' and '90 Day Fiancé'
Responsible for copywriting and publishing all content across Facebook, Instagram, Twitter, TikTok, and YouTube
Build partnerships with Marketing, Press, Talent, Video Production, and Show Production departments to leverage all digital resources and assets
Discover new social trends and research audience preferences; evaluate and monitor new technologies in the social space

Social Media Coordinator

Daily copywriting and asset creation for clients across Facebook, Instagram, Reels, Twitter, LinkedIn
Manage fast social deadline turnarounds for key clients such as New York Post and LightWorkers (MGM)
Create YouTube strategy for the New York Post including monetization, SEO, and pitching original series
Serve as a go-to source for trends, shifts, emerging audience dynamics and behaviors
Collaborate with video, social, and development teams to achieve monthly KPIs

Social & Editorial Consultant

Consulted with food, beverage, and lifestyle brands on social media and growth strategies, influencer marketing, content creation, and copywriting
Wrote bi-monthly blog posts for brands about new product launches, lifestyle, recipes
Assisted with pre-production on client shoots including shopping and prop collecting

Account Executive

Work with consumer-facing health, wellness and lifestyle brands on long and short-term communications strategies including influencer outreach, press events and product placement